The function rooms in Melbourne may be seeing a lot of action. This is especially the case when the world is slowly opening up again. Such activity in booking these venue hires may be attributed to the aggressive and strategic ways of event promotions lodged by organizers and event planners.
Without the efforts of these event organizers, function rooms and other event places may not see that many activities. Over the years, their tactics and strategies have changed and evolved. Of course, their promotional activities at present have to cater to different factors to cope with the times.
Speaking of the promotion of events, how do they do it now? What are the steps they have to take? How do they ensure that their events see a lot of guests and attendees?
Let’s take a deep dive into how expert and seasoned event organizers and party planners do it.
Ingenious ways of event promotions to be held in function rooms in Melbourne
Here are some of the ways to entice and excite everyone to attend various events. Over time, these ways have successfully managed to fill up function rooms, halls, theatres, and even arenas.
Social media and online utilization
Now, more than ever, various social media platforms have been used to reach many people. It has been used by many event organizers and party planners to broadcast, announce, and promote their events. Regardless of the event type, social media have been a significant tool they continue to use to gain more traction in terms of making their events a success.
Rewards and competitions
What better way to excite people than by giving them reasons to win something? Since many people spend most of their time on social media platforms, a simple competition such as sharing a post or liking videos can make them win. Why is this a good thing to do?
– Nothing is easier than hitting that share or like button. Many social media users tune out if the contest mechanics are too complicated. Neither will they be excited to join if it involves a lot of steps.
– Specifically sharing, this act instantly multiplies the chances of event awareness. As a certain video or post is shared, more people get either teased or informed about it. Inevitably, event inquiries may double in no time. It is also easy to track who the sharers are for raffle draws.
– Liking automatically gives the liker a chance to be informed of the contest mechanics or even details about the event. This way, there’s not much need to advertise the event through the use of traditional media such as TV, radio, or print which usually cost a fortune.
Use podcast channels
Truth be told, podcasts have evolved to be regarded as the future of radio. More people prefer listening to podcasts, especially on their way to work or even during slow days at home. It is also easy to come up with a podcast channel. For more details on how to have your successful podcast channel, click here.
Don’t be in a hurry though. It will take time to grow the channel with a substantial and adequate following. Upon reaching the stage of having a good number of followers, use the podcast channel to promote events. Since it’s your own, a segment can even be dedicated just by talking about the event and how awesome it will be.
Also, consider this while still waiting for the channel to grow. It is recommended to reach out to successful podcast channels and strike a deal with them. Depending on the negotiation, an event may be advertised through it. This has been used many times in event promotions and has since been producing results.
Partner with social media influencers
Since partnering with podcast channel outfits has already been tapped, take it a step further by reaching out to other social media influencers. Perform in-depth research through the following:
– Check Facebook, Twitter, and Instagram for influencers (perhaps those with over 10k followers and a good number of follower interactions through regular posts and live sessions),
– Upon determining such social media influencers, see who among them is related or in line with the event in terms of what they post about,
– Personally reach out to them by doing the following:
- Sending a DM
- Attending their events or meet and greet (if any)
- Consistently liking their posts then eventually leaving a message
- Contacting their business number or email addresses (social media influencers usually leave their contact details on their bio for collaborations, etc.)
- Be professional. While it’s nice to discuss things as friends or new acquaintances, it is always advisable to have everything in writing with the signatures of all parties affixed. This makes everything official.
Make a website for the event
To further utilize online platforms to reach more people, making a website for the event is a good idea. This website may even be customized or amended to feature future events as well. Whether it’s for a big concert in a stadium or an intimate symposium in a function room hire in Melbourne, having a website can significantly help.
More traditional but effective promotional activities
Yes, social media platforms have revolutionized event promotions. However, do not discount the more traditional ones that still do the trick. It is recommended to utilize traditional forms of advertising and promotion. Doing so further extends the possibility of reach and awareness.
Can’t go wrong with discounts
What about offering an early bird discount for those who purchase tickets in advance? Take it a step further by slashing a considerable amount the earlier they buy. Also, consider offering discounts to those who buy in bulk.
This is specifically a good tactic for seminars and symposiums in a function room in Melbourne. There are many more ways to offer discounts. Revisit and make an in-depth study of financial liquidity and contingencies to explore other discount mechanics to entice more people to buy tickets for the event.
Exciting and enticing infographics
Whether sent via email or as flyers, well-curated and exceptionally designed infographics get the job done. Be sure to work with artistic personalities to get this right. Here, several factors come to play:
– Catchy and captivating text or tagline
– Right colour combination/use of colours
– Impeccable layout of images vs. text
– Quality of paper (as flyer or brochure)
– Time of sending (when done as EDM or sent via email)
Air dancers and mascots? Why not!
This may be a little funny to some, but having air dancers and mascots get the job done as well. If these don’t have any use, why are they still being offered? Think about it. Since it’s all about getting all bases covered, even the trivial ones such as air dancers and mascots may be considered.
These two are cute and nice to have during the opening of a store or shop. Play the company jingle (if any) or blast some upbeat music and let the air dancers do what they do best. If it’s a clothes shop for kids, a restaurant with a function room, or an arcade opening, mascots are mainstays.
But, make the event fun and unique. Add a touch of fun to a formal event by having these two as effective attention-grabbers. Professionals find it amusing to see a touch of child-likeness amid a serious and thought-provoking day. Conferences, meetings, and symposiums in a function room in Melbourne can use a touch of charm, cuteness, and fun, right?
Related Page and Articles
